Businesses who acquire your products or services look for elements that generate best results from your services even they want to believe that they have the right vendor at the right time for the best price. Because there is more competition involved and there are higher price points, sometimes it can take months to close a B2B sale.
As a b2b business, how can you connect with your audience and make sure that when the customer is ready to opt for your product or service, your business profile and service is the only one that comes to mind?
Your B2B Sales is all about being able to attract prospects and build relationships with them. You need to develop your key business elements and marketing strategy so you can increase your conversion rates.
Let's go through 5 effective ways to increase your b2b sales that will result in more conversion for your business.
1. Differentiate Yourself from the Competition
What is it about your business offering that makes it stand out from the competition? What do you bring to the visitor that makes your product or service of unique value?
Differentiation of your service from your competition is the gateway to getting your business noticed and remembered. Your differentiation factor is the unmatched aspect of your solution that delivers value to your prospects.
The key to long-term success in B2B Market is to constantly differentiate yourself from the competition. Generally, this is easier said than done. The moment you find or offer something unique, the time starts ticking down. It won’t be long before someone else copies your idea. But being unique with your service is still at the top of your priorities list. You should always stay one or two steps ahead of your competitors. With so many different businesses out there, it can be easy for your company to just blend in. But you need to stand out in some way if you want to gain the attention of your target audience.
When you’re trying to attract customers and convert leads, you need to have a unique value proposition, or something valuable that you can offer to customers that they can’t really get from anywhere else.
2. Provide the Information your Prospects Looking For
The visitors expect high-value content in return for their time spent browsing your website. This means providing easy-to-find, relevant, and educational content.
When you land on a website, what makes you stay? What makes you bounce? And what makes you decide to push a CTA button? These are the questions you need to ask yourself as you evaluate your own website. You have to put yourself in the shoes of your visitor and see your site and everything on it through the eyes of that visitor. You don’t build a website for yourself – you build it for others – others that you want to stay a while, navigate around and ultimately make some kind of conversion.
For Example, an e-commerce website would fold if hundreds of visitors have seen each day but never purchased anything.
Work on converting those visitors into customers, and there are plenty of ways to use content to transform visitors into customers such as.
- Offer Free Test of your Service
- Offer Free Download to EBooks, Whitepapers of your Niche
- Case Studies
- A weekly newsletter to inform your prospects about your latest news
If your content is attracting the visitors your business deserves, you’re probably going to see your business growth.
3. Make Use of Your Email
Are you confident about your marketing data? If not, you need to fix that as soon as possible.
As we know being relevant and having great opt-in marketing database is everything when it comes to email marketing campaigns and the key to this is a well-segmented database. Targeted Mailing Lists are a great choice for marketers as it saves marketing efforts and costs to reach prospects.
Segment your Data
From the moment you hit “send” with a segmented and highly-targeted database, the process starts and you can begin seeing the results. The entire process – sends, open, engage and respond – can take place in a matter of seconds. This gives emails a huge advantage over non-segmented campaigns, which may not even be delivered to a customer for days.
4. Showcase your Services with Explainer Videos
Explainer video is a quick and memorable way to make an impact on your audience and it helps the viewer to gain the important information of the business before they make a decision. This is a key element when it comes to conversion.
Different types of videos have been using for b2b sales:
- Business explainer videos: these videos should accurately concentrate about the business service and how it is beneficial in their business objectives.
- Client testimonial videos: show a more personal approach to a business.
- Buyer Persona specific videos: Targeted for decision makers based on job-titles. Different key executives will have a different set of priorities. While the CEO may care about the ROI it will provide, and IT Manager may be worried about specific use-cases and how it works with their existing setup.
5. Last But Not Least Social Media
Social media is often used for research customers. One of the leading social media networks for b2b business is LinkedIn. It becomes a hub for business professionals from many industries. Follow the major influencers in your niche to learn what they're doing. The more data you can gather, the better.
You don’t necessarily have to copy what others are doing, but you can quickly find out what is and isn't working for them.
Twitter works for every business because it’s so big. The challenge is just to find the right people. Connect with them or taking part in a conversation. You can use Twitter search to find people using relevant hashtags or keywords, or use LinkedIn to find interesting professionals. Using Twitter effectively for lead generation requires a significant amount of time but if done right it can yield great results.
You need to be persistent when it comes to B2B Market. Operating your organization with the most possible information of your services will make it easier for marketers to keep up-to-date in the niche market.
Using these strategies help you to attract new B2B customers and develop a loyal customer base. Give these tactics a try and hone them over time for best results.