Email marketing is one of the major marketing channels. Yet it can be one of the most powerful and efficient ways to reach customers. For B2B marketers it’s an especially effective channel of communication for reaching and engaging your customers. These are the four major benefits that marketers can get by purchased mailing lists from InfoGlobalData. [...]
Are your leads gathering digital dust bunnies? If you haven’t taken a close look at your prospecting database for a while, you might be surprised at who you find inside.
Having accurate customer data can help your sales team avoid wasting time with dead-end leads, and it can help your marketing team craft campaigns that hit the right target.
What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a linchpin in brands’ efforts to create seamless multi-channel shopping experiences?
Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap between digital communication and physical product interactions. [...]
While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential.
One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer. [...]
The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. [...]
There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. [...]