With the speed of business constantly increasing, the demand for real-time data has increased along with it. As business-driven demands on data speed increase, however, some organizations are still inhibited by slow moving data that can’t keep up. New strategies must be created to process data at the speed that is expected from today. [...]
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?
Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord. [...]
With newer and newer big data sources exploding onto the scene, traditional data warehouses are being challenged.
Satya Bhamidipati, director of business development of big data and advanced analytics at Oracle, discussed data mining and advanced analytics techniques that will enable the monetization of data during a session at Data Summit 2016. [...]
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. [...]
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and businesses of any type. [...]